The Raleigh Telegram: Raleigh Newspaper Editors Discuss Future Of Print Media
“Over 70% of our authors on Lulu.com make their print books available as an ebook and those people sell 30% more books,” added Cox, pointing out the need to offer both online and print editions.
Johnathan Cox of Lulu.com
Despite the significant expense and greater investment or risk by the publisher, having both an Ingrams print distribution and an eBook option available to the customer seems like a much better sales strategy. That is why I would suggest a ePublisher offering both those options before any other type of publisher offering anything less than that. I still think though that formats like print or eBook should be offered for sale on the same webpage as just a different format like choosing PDF or Microsoft file formats.
Tags: eBook CommentaryTags: eBook Commentary
vein wrote,
I have seen several of the better selling Lulu authors comment that they make nore money off their ebooks than print, especially with the recent hike in shipping charges.
Link | November 21st, 2009 at 2:54 pm
TeddyPig wrote,
I like the idea that the option to buy it in print or eBook is enticing buyers somehow.
That is what I picked up from that. Consumers react positively to options.
Link | November 21st, 2009 at 3:36 pm
vein wrote,
I see it more as: some people buy ebooks exclusively. If you offer an ebook version, the buy it and if you don’t you lose the sale. That is certainly where I fall since the shipping charge hike. I am not going to pay $10 shipping on a single $15 book.
Link | November 21st, 2009 at 7:41 pm
TeddyPig wrote,
I buy the paperback if I like the eBook so that’s two sales right there. Options are what I am all about.
Link | November 22nd, 2009 at 10:45 am