Spot The Idiot! Part 2

Steve Harber resident loser at Sony posted his peculiar form of corporate ineptitude and failure at Huffington Post.

During my time at Sony, I’ve been a part of several shifts: I’ve witnessed the transition from film to digital imaging and the shift from analog television to HDTV, and the shift from analog music to digital music. There are some similarities between where the publishing industry is today and where the music industry was when it entered the digital age. When we transitioned from LPs and cassette tapes to CDs and MP3s; music did not die – vinyl and magnetic tape formats did.

Right Steve, where do we begin?

Sony failed to push their ATRAC digital music format DRM down our throats and thus their Walkman line crashed and burned as the Apple iPod and MP3 took hold. That was a failure on Sony’s part to see the future and an absolute failure to provide intelligent consumer options in particular “music file formats” in your hardware. Oh and Samsung and LG just stole your TV business out from under your fat ass this year using cleaner, sharper display technology. Does any of that sound familiar with your current eBook Reader product line? It should.

History has painfully shown us what worked and what didn’t work during past transitions, and we’re now in a far better position for the industry and consumers to make the digital transition together with the digitalization of books. During the digital music boom, consumers copied CD’s onto their computers before MP3 players were widely available. This time around, we need to steer clear of piracy – and I believe we’re doing that; we have the right DRM measures in place. These measures, combined with a multitude of popular eReader devices, a wide selection of content at reasonable prices and protective measures that treat publishers and authors fairly will help us avoid the ‘Apple-ization’ of the industry.

Ah so DRM is gonna save our asses Steve? Really? Apple, the greatest example of saving the Music Industry from itself, is BAD BAD BAD!

I don’t know about “history” Steve but your Sony corporate earnings reports for this year alone suck mighty ass. You are I guess the man in charge, so please explain how you are “an expert” in foreseeing future profit potential when you found none this year? Hmmm, how was Apple’s earnings this year Steve-o? You know Apple dumped Music DRM right?

Sony

Japan’s Sony Corp. announced Friday a quarterly loss of 290 million dollars, hit by weak demand for televisions, cameras and other electronic goods, but it upgraded its outlook for the rest of the year.

The maker of Bravia televisions, PlayStation game consoles and Cyber-shot cameras maintained its forecast for its first back-to-back annual losses since it was listed on the stock market in 1958.

So Steve just wants you all to remember HE killed the Sony PRS-505 their cleanest eBook Reader screen to bring you clunky foggy unresponsive touch screen eInk technology and force you to pay more for all that crap you don’t like anyway. Because it has nothing to do with reading! Oh and they slapped wireless into that same unit with the worst screen this year so let’s see how that goes.

Yeah, Steve Harber is someone I would listen to if I wanted the experience the wonders of bankruptcy court.

Tags: Common Sense, Sony